WHY, WHAT, HOW

We are a branding agency focused on the why, what, how of building a brand. Our journey is about creating meaningful and impactful brand experiences that resonate with your audience. We believe in the power of storytelling and aim to communicate your brand's essence in a compelling way.

Street Cred

About the CEO

With over a decade in media and branding, I’ve built TheSalonGuy into a leading digital platform with millions of views and a loyal audience. My expertise spans content creation, video production, and brand strategy, helping beauty and wellness brands elevate their presence. I’ve produced high-quality media for top industry professionals, launched successful online courses, and grown multiple digital ventures. My mission is to craft compelling brand stories that captivate, engage, and drive results. Through Why, What, How Agency, I bring high-level strategy and creative direction to brands looking to stand out in a competitive market.

My Branding Journey

2010

Created TheSalonGuy

In 2010 my branding journey began with no concept of what I was to become or grow into. I had a goal of ONE person to inspire. From filming hair related videos in the basement to venturing out creating content, i was one of the first in the hair industry.

2025

7 Figure Business

Over 300 million views across social media, 1.1 million YouTube subscribers, hair product line, author and worldwide brand. Now I want to offer my knowledge to help you grow.